It’s current logo features a mountain, symbolizing the Matterhorn Mountain in Switzerland. The red dot above the “I” was now complemented by a yellow triangle, so the icon started looking like the chips and the sauce. And that the Tostitos logo is more than it might FedEx, Tostitos, Amazon, Goodwill, and Toblerone have subtle, almost hidden features to their logos, but contrary to popular belief, there is no hidden message in Marlboro's. There were also small black accents added above two letters “T” in the middle of the word, looking like two people eating the chips. Behind the wordmark, a mouth-watering chip with an orange crust was placed. These 16 Famous Logos Have A Hidden Meaning That We Never Knew by Zack Walkter October 20, 2017, 10:23 am ADVERTISEMENT 11. I feel like I’ve seen the FedEx logo a million times in my life but have never noticed the hidden image before. Behind the wordmark, a mouth-watering chip with an orange crust was placed. The wordmark was executed in a custom font with extra thick lines and thin sharp serifs. This logo for a publisher hides the tip of a fountain pen within the shape of a fox. Tostitos Rolls - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch. It's a neat piece of design we can't believe we haven't yet noticed, and a contender for our pick of the best logos. For me, I never noticed anything out of the ordinary on the piece, but From Tostitos to Amazon, the 10 most famous logos with hidden meanings Back to video Tostitos So, it only makes sense the brand’s logo deserves a wee bit closer look. The chip between them has shifted slightly, while the “i” has been simplified. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. The main colors are black, red, and yellow, while white serves as the background. In Baskin Robbins' logo… Smart. The logo of the consulting agency hides the numbers “80” and “20” written in binary code. The first “T” and the last “S” of the wordmark are enlarged, creating a kind of frame for the composition. The two lowercase t 's in the logo represent people holding a chip, and the dot on top of the letter i serves as their bowl of salsa. The orange-and-yellow chip behind the wordmark disappeared, while the design of each letter has been modified. Here's another one where the hidden pictures lies between two letter of the product name. Logos have always been considered one of the most important aspects of branding, as the logo becomes the single representation of your business. The original Tostitos logo was created in 1979 and stayed with the brand for almost six years. The “t’s” in the middle resembled people sharing a tortilla chip, while the dot above the “i” was a bowl of salsa. The design sure brings the party (Image credit: Tostitos) Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. 4 of the squares are a different color . That’s a ratio of 80% to 20%. The firm Eighty-20 is relatively small. The popular tortilla chip brand made it part of their logo by having the middle Ts appear like friends sharing tortilla chips and the dot on the I is a pot of salsa. When is a logo more than a logo? It was the first time that the logo acquired hidden symbolism. Do you realize that there’s a flag hidden in the Coca Cola logo? Logos with hidden meaning don’t come any better then this one! The team supposedly ran through 200 different designs before going with this logo. When you purchase through links on our site, we may earn an affiliate commission. BA1 1UA. 37. The new font was sans-serif and had both letters “S” slightly enlarged and stretched vertically. Please deactivate your ad blocker in order to see our subscription offer, The best tablets with a stylus pen for drawing and note-taking in 2020, This game-changing ruler is perfect for designers, Adobe Creative Cloud discount: All your favourite creative apps for less, bumper infographic displaying a whopping 50 examples, This logo contains a delightful hidden surprise, Video editing software: The 17 best tools for 2020, A powerful workstation from Lenovo Platinum Partner, XMA, powered by AMD Ryzen™ Threadripper™ PRO, Sonic the Hedgehog leak reveals creepy new logo, Blender veteran introduces a new character creation & animation pipeline, Jon Burgerman critiques custom Animal Crossing: New Horizons designs. Some are obvious, others are subtle, but all of them are interesting to examine. Coming to our attention most recently is the Tostitos logo, which contains a brilliant piece of chip-themed imagery. Take a second to have a good look (below) before we dive in. At the end of the fall 2012, Tostitos products in new packaging started to appear, where an updated logo could be seen. Famous for their tortilla chips and accompanying dips, Tostitos has perhaps one of the best hidden logo messages of all time. You’d think once you’ve seen a company’s logo … Hidden Messages Close your eyes for a moment and try to get a mental image of Amazon.com's logo. Tostitoswas introduced in 1979. Now, they form a mirror reflection of one another. Here's a deeper look at 25 logos you … This wordmark was a breakthrough. © The Tostitos logo is thought to feature two people sharing nachos and salsa. If you did, more power to you. It was designed by Lindon Leader 1994 as a Senior Design Director in Landor Associates. Creative Bloq is part of Future plc, an international media group and leading digital publisher. The two capital Ts and the i nestled between tell the story – can you see it now? In addition to the unique look, the custom type featured in the Tostitos logo has a hidden symbolism. The dots above the “t’s” are the raccoon’s eyes, while the circle above the “i” is the nose. Tostitos is certainly in good company with its use of hidden imagery, symbolism and meaning in its logo, as this bumper infographic displaying a whopping 50 examples backs up. Opel unveils an "electrified" visual identity, The new logo for 2023 FIBA Basketball World Cup is revealed, WTA updates its logo, launching a storytelling campaign, Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money. Enjoy! Logos with hidden meanings work the same way. Bath It's a smart tactic that enables a brand to use its logo to its full effect, and we love spotting them. Sometimes a company or brand logo is more than it first appears. This logo was highly suggested so I really hope you enjoy this!! Tags: 10 famous logos that have a hidden meaning 10 hidden messages in famous logos 10 hidden messages in logos 10 logos with hidden meanings 100 hidden messages in logos 12 hidden messages in famous logos Many of these logos are designed with hidden or double meanings that subtly influence our perceptions – hidden meanings that we often miss. Whether a religious connotation, a different meaning, or not intended at all, it’s easy to see a fish is made with the O England and Wales company registration number 2008885. For this episode, we are focusing on Tostitos! There was a problem. The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. 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