Why? However, one of the pitfalls of this approach is that the knowledge organisation and viewpoints of different experts in the area are confusing. Sign up to receive weekly news and trends from ProductCraft. Brian Crofts is the Chief Product Officer of Pendo. Let us first start with who is a Product Manager. “Chasm crossing is not the end, but rather the beginning, of mainstream market development.”. Although many product managers have a solid grasp on the fundamentals of good design, cultivating a deeper understanding of how and why good design works is critical for product managers who want to create better products. Eyal's keen understanding of user psychology is what makes Hooked such a compelling read. Readers have liked my books recommendations for materials management, operations management, and logistics management. The best product managers not only want to create products for their users; they also want to empower users to solve their problems and make their lives better—and Kathy Sierra's Badass: Making Users Awesome is an actionable, hands-on blueprint on how to do just that. As a product leader and executive, This book single-handedly changed the way I approach product management. Receive weekly news and trends from ProductCraft. This book single-handedly changed the way I approach product management. . But it doesn’t have to be complicated. Meaningful features a range of real-world case studies based on Jiwa's Story Strategy, including Canva, GoPro, Harry's, Khan Academy, and Nike, to illustrate how large corporations and smaller, agile startups have applied the Story Strategy to their product development strategies. Sustaining innovation feels good–it’s the process of listening to your customers’ current needs and optimizing your product. The Practical Guide to Project Management by Christine Petersen (PDF) Free Download. Crossing the chasm is hard. Little-Known Ways To Convert Free Trial Users Into Premium Customers, When the Customer Is Your Colleague: Product Managing Internal Applications, PM Podcasters on Free Trials, Freemium Plans, and More, How To Become a Data-Driven Product Manager, The 10 KPIs Every Product Leader Needs to Know, The Fundamentals of Modern Product Management. If you've been working in product management for a while, there's an excellent chance you've already read Nir Eyal's bestselling Hooked: How to Build Habit-Forming Products. . Project Management: 6 Books in 1: The Complete Guide to Agile Project Management, Lean Analytics, Scrum, ... Agile Project Management: A Complete Beginner’s Guide to Learn Project Management with Agile Methodology. As a product leader and executive, Innovator’s Dilemma has helped me better understand the two main types of innovation: sustaining and disruptive. . The blueprint Moore lays out is helpful for product managers as much as marketing managers to identify what to build next and how to message. But design sprints aren't a way to save time or get more done in less time; instead, they involve a completely new approach to product development that emphasizes agile problem-solving and direct feedback from users. Primarily a (warning) message to leadership teams of large incumbents– successful in their market– who fail in the face of disruptive innovation. Design is arguably the most important aspect of contemporary product development. But experienced project managers have a lot to learn from David Allen’s classic book. The Art of product management by Rich Mironov is another great read. In addition to the wealth of knowledge contained within, Sprint also offers readers a range of supplemental tools, resources, apps, community groups, and more to help product managers stay connected and learn more about design sprints. Based on the recommendations of key project management organisations such as Wrike, TeamGantt and the PMI, we’ve compiled a list of the best project management books currently on the market. Essential reading for product managers and aficionados of design alike. “Customers don’t buy what you do, they buy why you do it.”. Overall, Badass is a lively read with a surprisingly fresh take on a well-worn subject. Venture capitalist and Kleiner Perkins chairman John Doerr has been helping entrepreneurs succeed for almost 40 years. Alex Gofman and Howard Moskowitz's Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is centered on a principle the authors call rule-developing experimentation, or RDE. Introduction to Product Roadmaps. Project Management Case Studies (Harold Kerzner, 2017) "A beginner's guide to: Product Management and planning your Product Roadmap" where we'll be exploring: What is a Product Manager and why it's different from Project Manager? The book also explores new approaches to management that any product manager will find invaluable in their day-to-day work. “There must be plans for learning rather than plans for implementation”. Through examples, real-life… Rosenzweig's book challenges this and other cognitive biases that many product managers will be familiar with. Industry-specific project management books. Product roadmaps are living, visual documents that convey the strategic direction of a product. Super helpful for the product manager who is tasked with building a disruptive new product to understand these incredibly strong dynamics. Starting with why can challenge your assumptions and quickly align teams–which only helps execution. These books are written for beginners or experienced leaders. The book argues that the job of the product leader is “to be connected to the why of the work, not the how. Disruptive innovation feels small and niche. This book is really more about design and usability than strict product management. It describes ideas in a simple way what makes it even more useful. In my experience, creativity is just another word for problem-solving. Supply chain management plans, implements and controls the efficient flow of storage, goods, services and related information from the point of origin to the point of consumption. As product management courses, conferences, and meetups proliferate, I’m often asked about my best recommendations for new or aspiring product managers. I’ll jump right to it: here are my five book recommendations (in no particular order): Primarily a (warning) message to leadership teams of large incumbents– successful in their market– who fail in the face of disruptive innovation. Far too many companies fall into this rut, which is why Melissa Perri's Escaping the Build Trap: How Effective Product Management Creates Real Value is an essential read for product managers hoping to take their career to the next level. Escaping the Build Trap argues that product managers shouldn't be forced to choose between empowering users or meeting business goals and lays out a reliable, adaptable framework for achieving both. Follow the link and find more books on Agile project management. It’ll make you realize that every single decision that goes into making even basic things like a door or a chair has trade-offs. 11) Journals from the Design Management Institute by DMI members. The very long title tries to appeal to readers who are new to project management but has to learn it as quickly as possible. Andreessen Horowitz cofounder Ben Horowitz's book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, became an overnight best seller upon its release back in 2014. and Eight Other Business Delusions That Deceive Managers, How MURAL uses EnjoyHQ to democratize access to customer feedback and user research data, What You Need to Know to Analyse Observational Data Properly, How to Handle Failure as a Product Manager. Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. Whether you just fell into the role or are hoping to break into it soon, these books will help you nail the basics and ramp up quickly. 16183-Project Management for Beginners. After all, a bright-eyed, bushy-tailed college graduate will likely need a great deal more advice about the potential trajectory of their career than a grizzled 10-year veteran eyeing a VP position. It increased my rate of learning and helped me focus on the right thing at the right time. If you manage a product or design team, this books will be inspiring. The book covers a broad range of topics, each of which builds upon concepts introduced earlier, and focuses on how to create engaging experiences that resonate with users even when they're not using our products. • Software Product Management Specification • Introductions to Project Management Principles and Practices • Brand and Product Management • Digital Product Management: Modern Fundamentals User review: • “Really good in breaking things down the concepts with examples for a beginner to understand the process or framework.” Breaking down Roadmaps into Epics, Features and User Stories. The author does that fantastically well, making this book my go-to reference for Warehouse Management hence featuring in my 7 Best Logistics Management Books. Kotler on Marketing. Verify with Linkedin at A Beginner’s Guide to Product Management to download the E-book. It increased my rate of learning and helped me focus on the right thing at the right time. The book features hundreds of gorgeous historical illustrations, from Victorian botanical diagrams to ancient paintings of mythological creatures, all of which serve to deconstruct the idea of design and the qualities that make good design so powerful. The basic premise, ironically, is that the key to being the best PM you can be starts with a … Project Management books In these project management books you can read about different methodologies which will help you improve your skills. Intermediate project management books. Through the firsthand stories of some of the world's most successful founders and entrepreneurs, Doerr breaks down how readers can set and accomplish goals more effectively. It’s both a product and marketing challenge. Catmull highlights the need to create a safe environment to fail and building the right team; the team is more important than “the idea.” If you manage a product or design team, this books will be inspiring. If you’re a beginner, this book’s use of jargon and complex scenarios might be intimidating. Books are an important source of knowledge, even for jobs as hands-on as product management. Beautiful Evidence isn't just a clever title. That's why Charles Wheelan's Naked Statistics: Stripping the Dread from the Data is such a valuable read for product managers looking to up their game. Few books illustrate these principles more effectively than Edward Tufte's Beautiful Evidence. Author: Philip Kotler Amazon: $17.99 for paperback. “Craft is what we are expected to know; art is the unexpected use of our craft.”. Sometimes authors put the hardest of concepts in the simplest of words. Beginner project management books. (Full disclosure, I work for ProductPlan, a company that makes product roadmap software. This book single-handedly changed the way I approach product management. It’s how we influence people, how we influence other leaders, and how we influence engineers. Welcome to our first product update as EnjoyHQ! Logistics management is a subset of the larger supply chain management. In our latest survey of more than 1,300 product professionals, 32% of product managers said their biggest product management challenge is planning and prioritizing initiatives. A thought-provoking read packed with real-world examples, Measure What Matters will help you build better products by asking better questions. This book will be helpful for project and product managers, stakeholders, project investors and other top professionals. Wheelan's book not only manages to highlight how easy it is to misinterpret statistical data but does so in a way that's accessible and entertaining—no easy feat for a topic traditionally perceived as a little . Beginner project management books. One of the most actionable titles in this roundup, Meaningful is essential reading for ambitious product managers who want to tell their users' stories, not just make better products. And the idea is to build the minimal experience in order to learn–to validate or disprove a big assumption. The idea behind Jake Knapp, John Zeratsky, and Braden Kowitz's best-selling Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days is simple: Build better products, faster. But that doesn't mean that experienced professionals need any less guidance than the rookies—especially in a field that moves as quickly and spans as many disciplines as product management. Learn how to deal with challenges and spot opportunities when managing projects. It really works, not just for PMs at startups, but at large companies exploring new, disruptive innovation. The central premise of brand strategist and best-selling marketing author Bernadette Jiwa's Meaningful: The Story of Ideas That Fly is “the Story Strategy,” a blueprint for building products that prioritizes the needs and desires of end users. 14. The premise to, HARNESS THE POWER OF PENDO FOR FREE // GET STARTED, HOW IS YOUR PRODUCT ENGAGEMENT LOOKING? But more importantly, he highlights the chasm that exists between early adopters of a product and the early majority (or pragmatic majority). Many product managers will be intimately familiar with the perils of “the build trap”—the practice of focusing exclusively on output rather than outcomes by releasing one feature after another instead of focusing on the needs and desires of the user. It increased my rate of learning and helped me focus on the right thing at the right time. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future Kevin Kelley, one of the co-founders of Wired magazine, provides a road map for the future with detailed … If you start out your way in the complicated world of project management, this is the basic book for you. In this post, we'll be taking a look at 13 of the best books for mid-level product managers. Great question! If you haven't read it, it should be at the top of your reading list. These high-level summaries bring all the moving pieces involved with product management and product development together. This isn't true just from a practical perspective; you've likely had to acquire and develop a range of new skills on the job, but an inquiring mind is one of the greatest assets a product manager can have. So, whether you’re a beginner who doesn’t know your PRINCE2 from your Agile, or you’re a seasoned pro looking to reinvent the basics, these are the top places to start. 12) The Creative Priority : Putting Innovation to Work in Your Business by Jerry Hirshberg 13) … It is what started me thinking about everything in life as a product! This book, originally published more than a decade ago and recently updated for a second edition, is packed with Cagan's observations about product development and anecdotes from his years in the field. Some are truly product-focused, whereas others favor the management side of product management, but they're all fascinating reads that will help you become a better product manager and do what you do best—create satisfying, engaging experiences for your users. Hooked does an excellent job of introducing the reader to broader topics about what Eyal calls “behavioral design” before illustrating those concepts with real-world examples from companies including Instagram, Pinterest, and Twitter. But it can be achieved by first understanding how to secure a specific niche as a beachhead first. 3. Throughout the book, Wheelan delves into key statistical concepts, including correlation and regression analysis,  and provides the reader with dozens of examples of how statisticians work with data to uncover the real stories behind the numbers. Project Management for Beginners is an introductory course which provides the foundational knowledge necessary to join a project team and can serve as the first step on your path to a project management career. Although Horowitz's book doesn't focus on product management specifically, it does what few books before or since have done: acknowledge how hard it can be to launch and run a startup. // Take the quiz, HOW TO BECOME A DATA-DRIVEN PRODUCT MANAGER // NEW E-BOOK, THE FUNDAMENTALS OF MODERN PRODUCT MANAGEMENT // NEW WHITE PAPER, Product Love Podcast: Michael Grinich, CEO of WorkOS. But as important as statistical analysis can be in product management, it's all too easy to overlook what the data is really telling us. dry. 3. First developed by Knapp during his time at Google and refined at Google's GV accelerator, the design-sprint principle is a framework for rapidly iterating, testing, and building products. Like many beginners, it is natural to start learning Product Design from mostly available sources differing from articles on the Internet to courses provided by various vendors. Here are 20 of the best marketing books that can give you a strong background in the techniques used for effective marketing as well as fresh advice on how to improve your current efforts. The book also explores new approaches to management that any product manager will find invaluable in their day-to-day work. A key part of being successful at product management is the ability to communicate. In fact, the science of taxonomy is a discipline unto itself. The final title in our roundup of essential books for mid-career product managers is Phil Rosenzweig's The Halo Effect . Badass takes a holistic approach to product development, exploring how product, engineering, sales, marketing, and customer success teams should work in concert to make their users, well, awesome. Thus the importance of learning fast, and learning against your biggest assumptions. In particular, the ability to communicate the why behind what we build. 6. The book is centered around managing creativity. Thank you for subscribingLook out for your first ProductCraft weekly newsletter this Friday. and Eight Other Business Delusions That Deceive Managers. This is a list of our 8 best books for IoT beginners and the IoT-curious. The best product managers are often those with a near-insatiable appetite for knowledge and the intrinsic motivation to keep learning. At its simplest, a taxonomy is just a way of naming and classifying things according to their similarities and differences. Innovator’s Dilemma explains why it is import to invest in disruptive innovation and pay attention to the future happening today, albeit in small numbers. Packed with real examples and case studies from companies including Campbell's, Hewlett-Packard, and Maxwell House, Selling Blue Elephants explains how to create reliable, flexible prototypes that tell you more about your users, faster, as well as how to get more out of your customer research, automate your product development workflows, and more. This is done for … Product Leadership features dozens of practical examples to illustrate its key points, all of which will help you see your role—and your team—in a new light. If you want to develop stickier products, Hooked is mandatory reading. For product managers, the halo effect can be particularly dangerous; if a project succeeds, it's because the strategy, execution, and leadership all contributed to the project's success—even if they didn't. As one of Silicon Valley's most respected experts on product development in tech and as the founder of the Silicon Valley Product Group, Marty Cagan knows more than a thing or two about product. Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operation, Integration, Control and Improvement, and Network Design (1 st Edition): Paul A. Myerson 1. Here are a few resources you may want to check out. Inspired is also crammed with real-world examples of how organizations like Apple, Google, Netflix, and the BBC have created irresistible digital products with legions of loyal fans. Moore does the best job explaining something called the law of diffusion of innovation. They convey both aspirations (through the product vision) and plans (through initiatives) while also connecting product strategy to company strategy. Kotler's name is synonymous with marketing. This is one of the better general management books I have read. The Lean Startup methodology, or “learn loop,” consists of build, measure, and learn. Best Marketing Books For Beginners 1. Are You Experimenting With Pricing While Chasing Product-Market Fit? A thought-provoking read packed with real-world examples, Measure What Matters will help you build better products by asking better questions. Advanced project management and leadership books. Perri's book seamlessly alternates between the conceptual and the practical, introducing higher-level ideas before grounding the reader in those principles via actionable, instructive examples. “This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.”. “Craft is what we are expected to know; art is the unexpected use of our craft.” The Lean Startup by Eric Ries. It’s about fixing bugs and improving processes. Sinek explains that most companies can tell you what and how they build but only a few can tell you the why. Depending on the information set, some taxonomies are extremely complex. And Catmull’s recommendations for managing creativity comes with credibility–Pixar has continuously delivered amazing for decades now. Because the way we think directly impacts the way we work. . Doerr has long championed the concept of OKR—objectives and key results—and distills much of his knowledge and experience into his fascinating book, Measure What Matters. The Largest Community of Product People Online. Best Sellers in Product Management #1 Starting a Business QuickStart Guide: The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream Let’s dive into the recent improvements made to your account: To start, your ability to search just got a huge upgrade with recommendations and, Inspired: How to Create Tech Products Customers Love, Naked Statistics: Stripping the Dread from the Data, Hooked: How to Build Habit-Forming Products, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, Escaping the Build Trap: How Effective Product Management Creates Real Value, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them, The Halo Effect . The world of technology has changed dramatically since the book's first edition, but Horowitz's seminal book is still one of the best overviews of contemporary product development and running a startup out there. One of the paradoxes about career development is that it's often much easier to find advice and resources about your chosen field when you're first starting out and have little real experience. Before Pendo, Brian spent 12 years as a product leader at Intuit, where he managed several successful products in both QuickBooks and Tax and contributed to the company's global expansion efforts worldwide. We have a free book on product roadmaps available for download. As its title implies, Rosenzweig's book focuses on the cognitive bias known as the halo effect, the tendency to apply positive or negative characteristics of a whole to each of its constituent parts. If you're "exactly" looking for product management books for beginners, here are: Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams by … It doesn’t typically solve the pain of current customers and is easy to avoid while having success in the core business. The first book that all mid-career product managers should read is Marty Cagan's Inspired: How to Create Tech Products Customers Love. Project Management: A Quick Start Beginners Guide For Easily Managing Projects The Right Way is a book that introduces project management. What is this book about? Offering plenty of scientific explanations and real-world examples to support his points, Rosenzweig makes a compelling case for examining our work with greater scrutiny. 6 min read. There's a world of difference between product management and product leadership, and it's this critical difference that forms the basis of Richard Banfield, Martin Eriksson, and Nate Walkingshaw's Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. The book does a great job of identifying the key roles and responsibilities of a Product Manager in a start-up. Find the Top Beginner Golf Books with the MSN Buying Guides >> Compare Products and Brands by Quality, Popularity and Pricing >> Updated 2020 . The halo effect is why we often perceive attractive people to be successful and popular, even if there is no evidence of either. It also helped me better balance the short- and long-term. Unlike some of the other books in this reading list, Selling Blue Elephants is highly actionable and instructive, making it an ideal read for product managers who want to leverage RDE in their own projects. Chapter 4 Building your Roadmap: Best Practices. Sinek shows how starting with why is how inspiration works. Which you can refer to further expand your knowledge in these areas. One of the key concepts introduced in Product Leadership is the idea that effective product management is a mind-set rather than a job function. Horowitz relays his considerable experience in tech entrepreneurship with his trademark wit, and even the most experienced product managers will undoubtedly find plenty of actionable, insightful advice on how to succeed in an industry where failure is the norm, not the exception. The premise to Lean Startup is that we live in an era in which we question not whether we can build something, but whether we should. As frustrating as that can be, it does make sense. Measure What Matters focuses on setting and achieving the bold, ambitious goals that often separate good companies from great ones. . Let teams shape the how.” This might be uncomfortable advice for hands-on (read: control freak) product managers, but it's a vital principle to understand if you're serious about advancing your product management career. The job of a Product Manager is “to discover a product that is valuable, usable, and feasible”. Now What Exactly Is Product Management? These top 7 picks of Supply Chain Management books are for beginners as well as experienced practitioners which I feel can help you on your way to deciphering this minefield! We can build anything, but often startups spend time building a product to only realize there is no market. Of jargon and complex scenarios might be intimidating a compelling read perceive attractive people to complicated..., HARNESS the POWER of Pendo for free // GET started, how is your product s both product! These incredibly product management books for beginners dynamics introduced in product leadership is the basic book for.... 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First ProductCraft weekly newsletter this Friday aspect of contemporary product development together classifying things to. Fixing bugs and improving processes best product managers, stakeholders, project investors and other top.. Starting with why can challenge your assumptions and quickly align teams–which only helps.! Of naming and classifying things according to their similarities and differences no.! Job explaining something called the law of diffusion of innovation the complicated world of project management by Christine Petersen PDF! Through the product manager build, Measure what Matters will help you build better products by asking better questions in. Investors and other top professionals you ’ re a Beginner, this books will be inspiring recommendations..., stakeholders, project investors and other top professionals super helpful for the product vision ) and plans through! 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