These companies attach their product to “internal triggers.” As a result, users show up without any external prompting. ... your thing is designing products that users can’t tear themselves away from. This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) Indistractable: How to Control Your Attention and Choose Your Life, ( This book is largely aimed at entrepreneurs and tech people, for obvious reasons. International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Don’t Follow Your Gut (and What to Do Instead). A lire absolument si vous vous lancez dans le B-to-C! Voir les 100 premiers en Livres audio Audible & Originals, Consumer Behavior (Livres anglais et étrangers), Job Hunting & Career Guides (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. Why You’re Not Good at Changing Minds (and What You Can Do About It). Dieses Buch ist die perfekte Lektüre für Produktmanager, Designer und Unternehmer, aber auch für alle, die dem modernen Phänomen, dass Kunden zu abhängigen Usern und Fans mutieren, auf die Spur kommen wollen. Nir Eyal - Hooked Book Review Investment is the act of putting in time and effort by a user into the product, by using it to create value for themselves. Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. The post Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer appeared first on Nir and Far. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele. Hooked: How to Build Habit-Forming Products, Après 30 jours, payez 9,95 €/mois pour un livre audio par mois, En finalisant votre achat, vous vous inscrivez au service Audible et vous acceptez les, d'Audible. Email Management: How to Hack Back and Cure Inbox Insanity. Il analyse également les commentaires pour vérifier leur fiabilité. It feels like it was written before the current brouhaha about social media - the perils thereof. Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. 20 Actionable steps for building products people love. Why You Don’t Have to Be a Rocket Scientist to Think Like One. Audible Audiobook Pour obtenir l'appli gratuite, saisissez votre numéro de téléphone mobile. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. This is a book summary of Indistractable by Nir Eyal. Esiste un pattern di fondo per spiegare il modo in cui le tecnologie ci “agganciano”? What is a habit? [Survival Tips] Homeschooling During Coronavirus Closings. Highly insightful, detailed, spot on study on client understanding and how to bring out the best features in one’s product to ensure its success. Behavioral Design and Time Management by Nir Eyal | Nir & Far Regain Hours of Lost Productivity Control your time and your attention by understanding the psychology of distraction. Here’s My Review of The Social Dilemma: No, Social Media Is Not “Hijacking” Your Brain. A great explanation of what makes products addictive, and world beating... Commenté au Royaume-Uni le 1 février 2018. The post [Survival Tips] Homeschooling During Coronavirus Closings appeared first on Nir and Far. Comment les évaluations sont-elles calculées ? There's a problem loading this menu right now. The Surprising Benefits of Unconditional Positive Regard. Read writing from Nir Eyal on Medium. The post How to Turn Off Harmful Stress Like a Switch appeared first on Nir and Far. Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products", ( Please visit to see more. Nous utilisons des cookies et des outils similaires pour faciliter vos achats, fournir nos services, pour comprendre comment les clients utilisent nos services afin de pouvoir apporter des améliorations, et pour présenter des annonces. Nir Eyal spent years in the video gaming and advertising industries where he learned, ... Nir's book is really helpful in translating it over to digital spaces. A summary of “Hooked” by Nir Eyal. “Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining and sustaining the capacity to focus on what matters. Plans get sidetracked, friends are ignored, work never seems to get done. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being -- Mark Manson, author of 'The Subtle Art of Not Giving a F*ck' Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Le style est clair et agréable. The post This is How the Media is Misleading You on “Technology Addiction” appeared first on Nir and Far. Concis, clair, mais ne rentrant pas assez dans les détails. 7 The post Be a Schedule Builder, Not a To-Do List Maker appeared first on Nir and Far. Hooked: How to Build Habit-Forming Products by Nir Eyal. This is an excellent primer on the ‘value unit’, the individual nugget that fuels the network effect, and helps explain what makes some products world-beating. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. 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